TOP DRAMA
TOP VARIETY
標題 1
Content drives marketing on media platforms
TVB has evolved from a traditional program broadcaster into a cross-platform marketing powerhouse
TVB EXPLOSIVE REACH
MAXIMUM IMPACT
*ONE JADE PRIME TIME TV SPOT can reach over 1 million audience
WEEKLY REACH 78%^
of HK’s population in a week
5million+
Hong Kong people
* Average ratings per min of Jade Prime Time (Mon-Sun 19:00-23:00)
^The weekly reach between 2025/09/01 – 2025/09/28, was 78% reaching over 5 million viewers in HK
The weekly reach of TVB Group covering the period from 2024/09/02 – 2025/08/31, was 76%
4+ Universe: (2024: 6,494,000 / 2025: 6,467,000)
Date Source: CSM Media Research
TVB CONNECTS
WITH YOUTH
78%
OF HK’S POPULATION*
Aged 15-34 watch TVB
AVERAGE MONTHLY REACH
1 million
*Average monthly reach of TVB Group covered the period from 2024/09/01 - 2025/08/31 for Channel 81-84.
*Universe: Aged 15-34 (2024: 1,320,000 / 2025: 1,289,000)
All day all time
Data Source: CSM Media Research
#1 NEWS
CHANNEL IN HK
TVB DIGITAL
CONNECTED TV
THE #1 CTV
IN WEEKLY REACH
and
DAILY TIME SPENT
in HONG KONG
HONG KONG’S TOP CTV PLATFORMS FOR ADVERTISERS
2025 Video Landscape Study, Kantar
Target: HK resident aged 15-64 watched any online or offline video in past 7 days (n=1,200)
Daily time spent (mins per viewer)
POWERFUL DIGITAL FOOTPRINT
ON SOCIAL MEDIA
Source: TVB Owned Social Profiles (2025/01/01 - 2025/09/17)
Owned Profiles Include: TVB official, TVB Variety, TVB Plus, TVB News, TVB Enews, Miss Hong Kong Pageant ,SeeSawSin, Scoop+
*Data source: FaceBook based on interactions compared with mainstream media in Hong Kong; YouTube based on TVB Group Profiles Include: TVB official, TVB Variety, TVB Plus, TVB News, TVB Enews, Miss Hong Kong Pageant, SeeSawSin, Scoop+
1.2B
TOTAL
VIDEO VIEWS
NO.1 LOCAL MEDIA BRAND ON
FACEBOOK AND YOUTUBE*
MOBILE APP
TVB NEWS APP
MONTHLY ACTIVE USERS
1.1 million
LIVE NEWS 24/7: HONG KONG, GLOBAL, FINANCE, SPORTS
Source: TVB News App
REACH AMPLIFIED · ENGAGEMENT MAGNIFIED
SOCIAL
70%
AGE 15 – 64 REACH / WEEK*
TVB Group Social Media – TVB official, TVB Variety, TVB Plus, TVB News, myTV SUPER, See Saw 先
Source: 2025 Video Landscape Study, Kantar
Target: HK resident aged 15-64 watched any online or offline video in past 7 days (n=1,200)
TVB HAS THE LARGEST POOL OF
KOLs
IN HK
35 M+
followers across IG & FB
72 M+
followers across Douyin, XHS & Weibo
A UNIFIED CONTENT CROSS‑PLATFORM SYNERGY ECOSYSTEM
MAXIMIZING REACH, DRIVES ENGAGEMENT, AND BOOSTS ROI
TVB INTEGRATED
MEDIA ECOSYSTEM
